Associate Director, B2B Marketing

Associate Director, B2B Marketing

Employer: Humana. Become a part of our caring community The Associate Director, Product Marketing Develops, directs, and executes the go-to-market approach for a significant product or product category. The Associate Director, Product Marketing requires a solid understanding of how organization capabilities interrelate across department(s). The Associate Director, Product Marketing Creates the product value proposition and aligns the product positioning and messaging strategy to target the intended consumer. Works with Product Managers to establish product launch and adoption strategies, including product direction, advertising, packaging, pricing, and future product development. Plans, develops, and executes promotional campaigns that inform the organization's target market of the merits of purchasing its products and services. Researches, writes, designs, and edits collateral that is effective and appropriate for the intended audience, or partners with Marketing teams to do so. Assesses product launches, advises on how to redirect campaigns, and recommends ways to improve initiatives. Decisions are typically related to identifying and resolving complex technical and operational problems within department(s), andcould lead multiple managers or highly specialized professional associates. Use your skills to make an impact Become a part of our caring community and help us put health first The Associate Director, B2B Marketing CenterWell leads the strategy, development, and execution of marketing programs that support regional sales growth and intermediary engagement across multiple lines of business. This role is responsible for delivering high-impact, compliant marketing solutions—including event and direct mail campaigns, sales enablement resources, and integrated communications plans—designed to generate leads and strengthen agent, partner, and provider relationships on behalf of CenterWell. This leader will oversee critical sales enablement platforms and resource