4111: Americas Industry Marketing Lead

4111: Americas Industry Marketing Lead

Employer: Accenture. Title: 4111: Americas Industry Marketing Lead About the Role Avanade is shaping the future of Retail and Consumer Goods—helping the world's leading brands respond to disruption, unlock growth, and create 360° value through the power of Microsoft technology and Accenture's industry expertise. As the Americas Industry Marketing Lead for Retail & Consumer Goods / Products, you will play a defining role in how Avanade shows up in market. You'll translate deep industry insight, bold innovation, and proven capability into marketing programs that drive relevance, fuel demand, and build lasting reputation across the US and Canada. This is a senior, hands-on role for an industry-oriented marketer who thrives at the intersection of strategic thinking and modern marketing execution—someone energized by change, comfortable with complexity, and passionate about the applied use of AI to elevate everything marketing does. What You'll Do Industry & Market Leadership - Lead the design and execution of integrated marketing strategies for Retail, Consumer Goods, and Products across US and Canada, supporting Avanade's Mid-Market clients. - Partner with industry subject matter experts, sales, and market leadership to align marketing programs with growth priorities, pipeline needs, and client agendas. - Build and activate marketing plans that strengthen Avanade's industry positioning, support deal origination, and enhance market perception. Campaigns, Content & Thought Leadership - Develop industry-relevant content, experiences, and campaigns that demonstrate Avanade's depth, differentiation, and impact across the Retail and Consumer Goods landscape. - Activate marketing programs supporting priority clients, new prospective accounts, and growth initiatives. - Translate complex industry, technology, and transformation narratives into clear, compelling messaging for senior industry buyers. AI-Enabled, Insight-Led Marketing - Champion AI-powered marketing—actively using