B2B Partner Marketing Strategy Lead - Health100

B2B Partner Marketing Strategy Lead - Health100

Employer: CVS Health. We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Health100 is a healthcare platform built to reduce complexity and improve outcomes across the healthcare ecosystem. By combining data, intelligent guidance, and integrated services, Health100 helps organizations deliver more coordinated, personalized, and effective healthcare experiences. As Health100 expands its enterprise presence, we are building a focused partner and B2B marketing function to support strategic partnerships, drive platform adoption, and enable commercial growth across the healthcare landscape. Position Summary We are seeking a B2B Partner Marketing Strategy Lead to lead Health100’s partner marketing strategy across key audiences, including pharmaceutical companies, health plans and PBMs, employers, pharmacies, and digital health partners. This role expands beyond execution to include ownership of demand generation strategy, partner value propositions, and marketing’s contribution to pipeline and commercial outcomes. This individual will play a critical role in shaping how Health100 is positioned in the market, driving coordinated marketing efforts that support lead generation and pipeline growth, while ensuring Sales teams are equipped to effectively communicate value. What You’ll Do: - Lead partner and B2B marketing strategy and execution Own development and execution of partner-focused go-to-market strategies across key audiences, ensuring alignment with commercial priorities - Drive demand generation and pipeline growth Lead planning and execution of campaigns that drive awareness, lead